Indoor Street View
That's right, its an Indoor Street View. The only way to say it that completely gives one the sense of what we do is to say it is
Google Maps "
Street View" brought inside businesses. But wait, it's not just in Google Maps. That's right, it also tags to the businesses' Google Search listing and their Google
+Local page. So then it's more than just "Street View" brought inside. Ok, it is a Google Virtual Tour. More important than what it should be called is what it can do for a business.
Google's new search algorithm, named "Hummingbird" is built upon Semantic Search. I'm not going to attempt to write about what that means because
+David Amerland has written all about it and I highly recommend you purchase his book "
Semantic Search" and read up on this. But what I will do is briefly tell you that
Google Search is not what it used to be. If you want your business discovered on Google, then you need to utilize all of Google tools;
G+,
YouTube,
Blogger,
Gmail, and
Google Virtual Tours, (and others) under a single user account and bring them all together into a linked Google presence. Indeed I just made it sound so simple, but if you are like most business owners you just don't understand this, don't want to, and don't have time to. I get that. But you are in luck because that is what we do at
PlacesMobile.
SEO, Social Media Managers, and Marketing Agencies are not
Google Presence experts. Being a Google Presence Expert means that Google is all you do. Google is a constantly and rapidly growing and evolving set of programs and the only way one can keep up with it is to be a part of it day in and day out. If one is building websites or marketing business on Facebook, and Twitter, they are too busy to keep up with Google and quickly fall behind; and when you fall behind in Google today, well that is not a good thing for businesses.
Above I purposefully said "your business discovered on Google". Most would say "show up" or "found", but businesses need to be discovered. That means that they need viewers to learn and engage with them because they discovered what they are about right on the Google Search page - not just a listing and a link - but real discovery. Visual, geo location, interactive, current and relevant social messages, rating and review. The Google Knowledge Graph is that discovery element. I'll go into that in detail in my next post.
Everyone knows that advertising is an evolving monstrosity. Corporations Like Coca Cola, Google, Apple, and many more spend millions of dollars a year researching how to stay ahead of the field in advertising. When it comes to advertising today you can either make history with new methods and trends, or be history relying on old methods. Are you hoping to get more business but not using today's new solutions that increase business? Ask yourself how much of your spend-ready audience is actually reading newspapers? How many people change the radio station when a commercial starts? How many people watch their shows on Netflix or other streaming or recorded shows, not watching commercials at all? What it comes down to is this; to reach your spend-ready prospects you better know what media they are using to search for you, and just as important you better know which media they do not use.
