Your Business Guide to YouTube - Part II
If you haven't read
Part I yet, I suggest reading that first.
The Video - Optimizing for your Audience
My colleagues and I were sitting around talking the other day about many aspects of business advertising.
As we brainstormed different ideas about what can improve many of our clients advertisements on YouTube, we realized that their biggest flaws were the fact that they were using infomercials. Infomercials are to teach the audience why they need the product/service and what it will do for them. Am I saying you shouldn't have those? Of course not, they have their value, but that is for after you have captivated your audience to your business and logo. Just like television, not many people watch it for infomercials or commercials, yet we do see them. So what does that mean for your YouTube Videos? You need to treat them so people will want to watch them and enjoy it as they watch. This Part II of Your Business Guide to YouTube will hopefully help you create videos to get them watched.